Our story
Between them, Alicia Diez and Dora Karanikas have spent over 50 years in luxury travel — one as an advisor, one as a supplier rep. They knew the industry inside and out. And they both knew the same thing was broken: there was no single, reliable place to find who represented what, connect across consortia lines, or stay current without spending hours chasing information that should take seconds to find.
So they built it. LUXPages is the platform the industry kept asking for and never had.
LUXPages was designed with a 360-degree view of the industry because the people who built it have lived on both sides of it.
Co-founder · The advisor perspective
30+ years as a luxury travel advisorAlicia spent her career as a luxury travel advisor at Valerie Wilson Travel, crafting tailor-made itineraries and building deep relationships with suppliers and reps across the industry. Over three decades, she attended numerous conferences, cultivated an extensive network, and earned the trust of suppliers worldwide.
She also spent three decades doing what every advisor does, hunting for the right rep, calling properties to get a sales contact, and maintaining a personal database that was never quite complete or current.
Co-founder · The supplier perspective
25+ years in luxury supplier salesDora has spent her career on the supplier side of luxury travel, representing iconic brands including Ritz-Carlton, Virtuoso, and Hidden Doorways. She knows what it takes to get a property in front of the right advisors and how frustratingly difficult it can be to reach advisors outside your immediate network.
She also watched, from the supplier side, as advisors struggled to keep track of who repped what, resulting in lost business opportunities.
The problem wasn't unique to Alicia and Dora. Every advisor they talked to had the same complaint: finding the right rep or supplier was harder than it should be. Representation changes constantly. Personal databases go stale. And if you weren't in the right consortia, entire networks of suppliers were simply out of reach.
On the supplier side, the frustration was mirrored. Great properties represented by excellent reps were invisible to advisors who weren't already in the right circle. The industry was full of connections that should have happened but never did.
LUXPages was built to close that gap, a living platform that keeps supplier and rep information current, breaks down barriers, and gives the whole industry one place to connect, stay informed, and do business.
Advisors can connect with any supplier on the platform regardless of network, membership or affiliation. The right connection shouldn't depend on who you already know.
Representation changes constantly. We're committed to keeping listings up to date so members can always trust what they find here.
Suppliers are vetted before joining. That extra step is what makes the platform trustworthy for the advisors who rely on it every day.
"LUXPages is a platform whose time has come. Having a one-stop shop for both hotel brands and advisors is extremely valuable. This is a thorough, well thought out service that will ultimately benefit the entire industry, created by two seasoned, trusted professionals."
"One of those weaknesses in our industry is a centralized way for suppliers to communicate with advisor partners without using multiple web portals. That was the first thing that drew me to LUXPages."
"Having the ability to better plan our sales efforts and make the most out of our resources is something we welcomed immediately. Alicia and Dora's expertise made this an easy decision."
"Alicia and Dora found what our industry has been needing forever; an unbiased platform to showcase everyone's details in one place! Alicia and Dora executed their vision of pushing our industry forward, and in turn, we became a founder member of LUXPages."
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Supplier / rep
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